Reviewers
Ah reviews. When they're good, they're beautiful, when they're bad, they ugly. When you send your publication for reviews you should be prepared for glowing success, mediocre ambivalence, and downright hatred. Because no matter how good or bad the publication is, everyone's opinion is unique. The thing is, people read reviews, positive or negative. I dare you to claim you don't read any! And like rolling the dice, sometimes you win. But you can't win unless you play.
Set aside at least 10 or 20 copies to be sent out for review. Most won't be reviewed, I don't know what happens to them but you never hear anything about it. Don't even bother with the New Yorker or anything that big. In fact the smaller, more indie centric, the more likely you'll get reviewed. Make sure they review books/zines/chapbooks, and what types they are interested in. If it doesn't sound like your publication would fit, then don't waste your time. There are a number of zine review zines, and I recommend taking a look at those. They can be quite harsh with their criticisms sometimes but you stand a pretty good chance at getting reviewed.
Make sure to include a press release, this should include on it, a general summery of the story (without giving up the end), a brief author bio (and picture if you a have one) and a brief note about the publisher. It should also have the release date, price, ISBN and any contact info. Make it brief (one page) but snappy and interesting. Many publications read hundreds of them, so you have work to stand out.